What Does Fernando Alonso Earn in Formula 1?
Fernando Alonso’s been in F1 longer than some of the grid have been alive.
With a career that spans more than two decades and includes stints at Renault, Ferrari, McLaren, Alpine, and now Aston Martin, Alonso has built not just a legendary racing résumé but a serious fortune too.
In 2025, Alonso is believed to earn around $20 million annually from his base salary at Aston Martin, according to multiple reports including Motorsport Tickets and RacingNews365. That number doesn’t include bonuses, performance incentives, or his vast income from endorsements and side ventures.
His current contract runs through 2026, and while Aston Martin hasn’t officially disclosed any increases, insiders suggest that his deal likely includes additional performance-based perks—especially as Alonso continues to bring podium finishes and major media attention to the team.
So while the $20 million figure is the best estimate available, the true total could be significantly higher.
How Much Is Fernando Alonso’s Net Worth?
According to Forbes, Alonso’s net worth is estimated at around $260 million. Not quite as high as Lewis Hamilton, but that puts him among the wealthiest drivers in F1 history, and it’s no surprise given his long career, multiple championship wins, and huge off-track business portfolio.
He ranked #39 on Forbes’ 2018 list of highest-paid athletes, and back in 2013, he topped the list of highest-paid F1 drivers with $30 million in earnings for that year alone.
But Alonso has continued building his fortune since then.
Endorsements and Sponsorships
Alonso’s career has been backed by an impressive list of sponsors over the years. Some of the best-known brands that have sponsored or partnered with him include:
Santander
Adidas
BOSS
TAG Heuer
Cajastur
Chandon
ING
Citi
Silestone
Liberbank
Europcar
Bang & Olufsen
Kimoa
Even though Alonso sold his majority stake in Kimoa, the fashion brand he founded in 2017, the label still sponsors him and remains part of his public image. He frequently features Kimoa gear on social media and in F1-related content, helping keep the brand visible within motorsport culture.
Business Ventures Beyond Racing
Fernando Alonso Karting Circuit & Museum
In his home region of Asturias, Spain, Alonso founded the Museo y Circuito Fernando Alonso, which includes a karting track, motorsport museum, and training facilities. The facility is open to the public and doubles as a place where young talent can get hands-on racing experience.
He also launched the Fernando Alonso Karting School, a program focused on identifying and developing promising young drivers. It’s a meaningful way for him to give back to the sport that made him a star—and it’s also a savvy long-term investment in motorsport infrastructure.
A14 Management
Alongside his racing and karting school, Alonso started A14 Management, a talent agency that manages up-and-coming drivers. The agency offers a mix of racing guidance, physical training, sponsorship management, and long-term career planning.
Alonso says the company was born from “the illusion of instilling what the sport has taught us in young drivers.” With Alonso’s experience at the top of motorsport, the agency brings real-world insights that are hard to find anywhere else.
Current drivers under management include IndyCar driver Will Power and Alonso’s F1 rival Gabriel Bortoleto.
Investment in Sticks’n’Sushi
In 2025, Alonso made headlines with his newest business move: purchasing a 20% stake in Sticks’n’Sushi, a high-end sushi chain backed by McWin Capital Partners.
The investment has been described as “meaningful,” and the business itself is expected to turn over £100 million annually, with a profit margin around 10%. Alonso said he sees this as a long-term growth opportunity and wants to help make the brand the go-to name in Japanese cuisine across Europe.
In a time when fellow F1 drivers like Lewis Hamilton have seen restaurant ventures struggle, Alonso is hoping to prove that his bet on sushi pays off.
Merchandise and Personal Brand
Fernando Alonso also runs an official merchandise store through Kimoa, offering a range of items from hats and hoodies to lifestyle apparel and accessories. His merchandise often features race-themed graphics, collaborations with artists, and limited-edition collections tied to special races or personal milestones.
This adds another consistent income stream and keeps fans connected with his brand on and off the circuit.
Alonso’s Car Collection
If you’re Fernando Alonso, you don’t just drive fast—you live fast. And the garage? It’s just as headline-worthy as his racing career.
Let’s start with the Aston Martin Valiant—because Alonso didn’t just buy this car, he inspired it. After seeing the retro-styled, limited-run Valour, Alonso reportedly asked Aston Martin if they could make him one with more. More power. More grip. More attitude.
The result was the Valiant: a 735bhp, 5.2-litre twin-turbo V12 monster with old-school six-speed manual transmission, aggressive aero, and reduced weight. It was originally commissioned just for him, but he was generous enough to let 37 other collectors get in on the fun.
And then there’s the Aston Martin Valkyrie—which is no ordinary hypercar. Designed by Adrian Newey to be the most extreme road-legal car ever made, the Valkyrie produces an eye-watering 1160bhp from a naturally aspirated 6.5-litre V12. Alonso took delivery in September 2024, just a week before Newey’s move to Aston Martin was announced. A coincidence? Maybe. A flex? Absolutely.
He joins Max Verstappen as one of the few F1 drivers currently owning this wild machine. Former driver David Coulthard had one too—though he sold his last year.
And that’s just the start.
During his Ferrari era, Alonso was honored with the Ferrari 599 GTB Alonso Edition—a limited run of just 40 cars, all featuring the HGTE handling pack and that bold red-and-white livery. Built to celebrate Ferrari’s first F1 win 60 years prior (and Alonso’s own contribution), it would be genuinely surprising if he didn’t have one tucked away in a private garage.
Where Does Alonso Live?
Alonso may be one of the most public figures in motorsport, but when it comes to his personal life—he keeps things private.
Dubai
Apparently owns a luxury apartment in a 52-storey high-rise in Dubai, reportedly worth a ridiculous £130 million. That’s not verified, but not out of the question either!
Switzerland and Oxford
He also owns two properties in Switzerland and another in Oxford, England. During his Ferrari days, he briefly moved to Lugano, close to the Italian border, to be nearer to the team’s base in Maranello. Before that, he lived in Mont-sur-Rolle, a quiet Swiss town surrounded by vineyards.
Across Europe, Alonso has picked up multiple homes—some for comfort, some for convenience, and some simply to make commuting between tracks a bit easier.
