Kimi Antonelli’s 2025 Salary at Mercedes
At just 18 years old, Kimi Antonelli is making his debut in Formula 1—and he’s doing it with a paycheck that would turn heads in any sport. For the 2025 season, Antonelli is earning a base salary of $2 million with Mercedes. That places him 14th on the driver salary list this year, tied with Racing Bulls driver Yuki Tsunoda.
It’s a one-year contract, but the terms speak volumes. That salary is at least double what other rookies like Oliver Bearman, Jack Doohan, and Isack Hadjar are reportedly making. For Mercedes to put that kind of investment into a first-year driver, they clearly see something big in him.
In the world of F1, debut salaries usually sit lower on the ladder. Antonelli’s deal stands out—and not just because of the number. It shows that Mercedes is betting on long-term potential and giving him the resources and incentive to succeed from the start.
Kimi Antonelli’s Net Worth: Early Days, High Ceiling
Since 2025 is his first year on the F1 grid, Kimi Antonelli’s net worth is likely just over $2 million—mostly reflecting his current salary. He hasn’t had the time yet to rack up multi-year contracts or stack millions in brand deals, but that will come if he delivers on track.
Being this young in Formula 1 means Antonelli has a runway ahead that could stretch two decades. That opens the door to big earnings in salaries, bonuses, and long-term endorsement deals. For now, it’s early, but the signs are there that this is just the beginning of a much bigger financial story.
Sponsorships and Endorsements
Even before turning a wheel in an F1 race, Antonelli has already attracted attention from premium brands. His partnerships include:
Adidas
IWC Watches
Police (fashion and sunglasses)
UBS Bank
Marriott Bonvoy
Several of these come through his Mercedes team, which has long-standing relationships with top global sponsors. Still, Antonelli’s image—youthful, focused, and media-friendly—makes him a natural fit for companies looking to connect with a younger audience.
While the total income from these deals hasn’t been disclosed, being linked with names like these in year one is a strong sign that his brand value is already climbing.
His father’s AKM Motorsport also provides him some financial backing. It’s not a full sponsorship, but it adds to the support network that’s helped him make the jump to F1.
No Business Ventures Yet—But That Will Come
Antonelli hasn’t launched any businesses yet, which makes sense given his age and the focus required for a rookie F1 season. But there’s a clear opportunity ahead. With a growing fanbase and rising visibility, it’s only a matter of time before he starts building a personal brand.
One area that could become a source of revenue is official merchandise. Drivers with strong team backing often work with their websites or fan shops to offer apparel and accessories. If Antonelli keeps climbing the ranks, his personal gear will become more valuable.
Cars and Watches
Being part of the Mercedes family comes with perks—and Antonelli already has one of them in his garage. Or, at least, waiting in one.
He received a Mercedes-AMG GT 63 S as a gift from the team. The only catch? Italian driving laws prevent him from driving it on public roads just yet. Still, it’s a high-end performance car that adds a premium touch to his early collection.
Watches are another area where Antonelli has shown taste beyond his years. As part of the team’s sponsorship with IWC, he’s been seen wearing the Pilot’s Watch Mark XX, a sleek piece known for its clean design and heritage appeal. It’s not just about luxury—it’s about image, and Antonelli is already making the most of it.
