Max Verstappen is stacking cash faster than his Red Bull can hit 200 mph.
Let’s break down how much he makes, his net worth, his investments and other business interests, what he owns, and how this F1 superstar keeps the money flowing.
A Salary Worthy of a Champion
Max Verstappen earns a base salary of $65 million per year from Red Bull Racing. That alone makes him the highest-paid driver in Formula 1 today.
But that number only tells part of the story.
The $65 million is just his guaranteed paycheck — it doesn’t include any performance bonuses. Those come on top and can be huge. Red Bull rewards him for wins, pole positions, podiums, and championship titles. In 2024, these bonuses reportedly added another $15 million or more to his annual take-home pay.
When Max wins — and he wins a lot — the payday grows fast. Combine base salary with incentives, and his total earnings reach around $80 million per season.
That’s not typical for every F1 driver. Most of the grid earns far less, and very few have bonus structures this aggressive. But Max is in a different category — both on track and on paper.
Red Bull pays him like the team depends on him. Because it does.
His Net Worth? It’s Massive
Between his F1 salary, endorsements, and other ventures, Max Verstappen’s estimated net worth is around $210 million.
That puts him in the top tier of not just Formula 1, but global sports. In fact, he’s listed among the top 25 most bankable athletes in the world, according to SportsPro Media.
Major Brand Sponsors
Max Verstappen is more than a driver. He’s a brand icon. His sponsor roster is impressive:
Tag Heuer – Has backed him since 2016 and is also an official F1 timekeeper
Oracle – The title sponsor of his team since 2022, featuring on his kit and helmet
Heineken – Global ambassador for the Dutch beer giant, logo on his suit and car .
EA Sports – Helmet sponsor. He even graces the cover of the “F1 24 Champions Edition” video game
Viaplay – Helmet logo and ambassador role, also producing behind-the-scenes content around Max
Gate io – Cryptocurrency exchange that appeared on his helmet as part of Red Bull’s team deal in 2024
Alpha Tauri – Promoted Max as their global brand ambassador starting 2025
CarNext.com – Car marketplace; he began ambassador duties in 2020, with logo placements on his helmet
Jumbo, Ziggo, G‑Star RAW – Dutch partnerships that ran until 2023, including focused marketing campaigns and events
These partnerships do more than promote. They add serious income from advertisements, appearances, and licensing.
His Very Expensive Toys
Max Verstappen doesn’t just earn like a champion. He spends like one too.
In 2024, he picked up a custom-built Falcon 8X private jet to fly him around the world to all the 1 races. The Falcon 8X is a serious upgrade to his previous model. This plane reportedly cost around $50 million and has a range of nearly 12,000 kilometers and a fully outfitted cabin, built for long-haul comfort. His previous jet? He sold it.
🛩️ Check your bank account! Maybe you can buy Max' old jet! Falcon 900EXy PH-DTF is for sale.
— Max Verstappen’s Jet 🛩 (@VerstappenJet) March 20, 2025
Please tell @DassaultFalcon we sent you, so we might get a cut! 😎
☕️ Krups Nespresso Coffee machine, extra wide high temp oven
More pics here:https://t.co/UMpTORGPUu pic.twitter.com/6DzsWNmSkI
Max also recently splashed out on a custom built $12 million yacht named Unleash the Lion. It’s a Mangusta Gransport 33, 120 feet long with a sleek design, high-end interiors, and space for a dozen guests. It’s not a toy — it’s a floating mansion.
Verstappen Grandstands: A Fan-Fueled Goldmine
Here’s something you might not know — Max Verstappen has his own grandstands at several F1 tracks including Zandvoort, Austria and Spa.
They’re called the “Orange Army” grandstands, and they sell out fast. These seats are marketed through his personal website, and fans pay a premium to watch races from Verstappen-only sections, whilst getting some free Verstappen merch included with their ticket. It’s a clever way to build fan loyalty — and make extra cash.
The Verstappen.com Racing Team
He also runs the Verstappen.com Racing Team. It’s a personal racing brand that supports young drivers across various motorsport categories, like GT and endurance racing.
While it’s not a money machine on its own, it’s a smart investment. Verstappen.com Racing helps build his brand, connect with fans, and establish a post-F1 footprint. And it opens doors to new sponsors too.
Team Redline: Sim Racing, Real Profits
Max is also a co-owner of Team Redline, one of the most elite sim racing teams in the world.
He doesn’t just race for fun — he races to win. And he’s made sim racing a core part of his public image. It’s another smart brand extension. Team Redline competes in major online championships, and the exposure pulls in sponsors and merchandise sales.
Yes, he’s earning money playing video games. And winning.
